Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

Better reviews would have meant 13,000 more local leads for businesses in the study. The post Study: Responding to reviews can improve paid-search conversion rates appeared first on Search Engine Land. Please visit Search Engine Land for the full article

Google is returning more direct answers in search results, with 10% of mobile SERPs now containing a direct answer box.

Google’s John Mueller highlights two reasons why reconsideration requests fail. Offers solutions to help recover from a manual penalty. The post Google Offers New Advice on Recovering From a Penalty by @martinibuster appeared first on Search Engine Journal

Google treats all those new TLDs that launched a few years ago as generic TLDs, and by default, those are not geotargeted. That includes the new TLDs for popular cities such as .london, .madrid..

Google has reversed its decision to ban ads for addiction treatment centers after introducing a stricter vetting process. The post Google Resumes Accepting Ads from Addiction Treatment Centers by @MattGSouthern appeared first on Search Engine Journal

40+ expert speakers. No slowing down to rehash the basics.

Here are some of the most effective ways you can skyrocket your ecommerce sales using Twitter.

We’ve been hearing about mobile-first indexing forever, and now the changes are here. Contributor Jim Yu shares five ways webmasters can optimize their content and on-site technical elements to succeed in the new world.

You’d better remove job listings from your website shortly after you fill those positions, or Google may penalize your website.