Archive for April, 2018

SearchCap: Google drops paginated results, small business agency use & Google local services menu

2018/04/09

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

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Google Tests Mini Local Packs In Search

2018/04/09

Andrew Hagemann posted a screen shot on Twitter of Google showing a miniature or minimized version of a local pack. So instead of showing three local results, it shows a box that says you can click here to see three local results…

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Google My Business expands menu editor to support service menus

2018/04/09

You no longer need to be a restaurant to add your menu of services to your Google local listings. The post Google My Business expands menu editor to support service menus appeared first on Search Engine Land

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Google Expands "More Results" Button To Remove Paginated Search Results

2018/04/09

As I covered last night at Search Engine Land, Google has officially expanded the more results button test, which lets a searcher click on “more results” to dynamically load more results in the search results…

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How to align SEO and sales teams so everyone benefits

2018/04/09

If your sales and SEO team need a refresher on how to work together, Columnist Casie Gillette has the answer with five communication tips that will get them talking in no time.

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10 great reasons to attend SMX Advanced

2018/04/09

The search marketing profession is defined by change. Tactics that work today are outdated next quarter. Platforms launch while others sunset.

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Top 8 Skills Every Great SEO Professional Needs to Succeed by @RyanJones

2018/04/09

Here are the top eight important skills managers look for when hiring an SEO professional. The post Top 8 Skills Every Great SEO Professional Needs to Succeed by @RyanJones appeared first on Search Engine Journal .

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Why Authentic Content Marketing Matters Now More Than Ever by @krisjonescom

2018/04/09

Here is how to demonstrate your authenticity and position your brand as an authority through personalized and powerful content. The post Why Authentic Content Marketing Matters Now More Than Ever by @krisjonescom appeared first on Search Engine Journal .

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5 Ways to Defend Against Content Theft by @JuliaEMcCoy

2018/04/09

Here are a few ways you can protect your intellectual content from getting copied or stolen. The post 5 Ways to Defend Against Content Theft by @JuliaEMcCoy appeared first on Search Engine Journal

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Crushing Conclusions: Why Content Marketers Shouldn’t Skip the Ending

2018/04/09

We marketing writers spend a lot of time crafting a piece of content. In fact, according to Orbit Media’s most recent blogger survey , most writers spend about three and half hours crafting one blog post—which is a one-hour jump from its first report in 2014, highlighting to me the focus on quality over quantity of output. But let’s be honest, regardless of how long we spend on a piece of content, we have our priorities in terms of how we spend that time

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