Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article.

Learn how to build an SEO content strategy that results in powerful, effective content and earns high-quality organic traffic. The post 5 Ways to Easily Set Up an SEO Content Strategy by @JuliaEMcCoy appeared first on Search Engine Journal

Link building is tough to begin with and made harder when company policies slow down the workflow. Contributor Paddy Moogan looks at ways to identify and work around common link-building blockers.

The new Google Maps features are rolling out worldwide now, so go get them. Please visit Search Engine Land for the full article.

After killing off prayer time results in Google several years ago, Google brings the feature back for some regions. Please visit Search Engine Land for the full article.

What’s the value of PPC calls and how does the industry prevent call fraud in PPC?

Posted by HeatherPhysioc One of the biggest mistakes I see (and am guilty of making) is assuming a client is knowledgeable, bought-in, and motivated to execute search work simply because they agreed to pay us to do it. We start trucking full-speed ahead, dumping recommendations in their laps, and are surprised when the work doesn’t get implemented

Actionable, tactic-rich sessions for search marketers! Please visit Search Engine Land for the full article.

Say ‘Ok Google, ¿cómo será mi día?’ and now Google Home can answer. Please visit Search Engine Land for the full article

Learn how – and why – marketers should pay better attention to digital video advertising. The post How Digital Video Advertising Will Dominate the Next Decade by @cchaitanya appeared first on Search Engine Journal