Want to get ahead of the voice search optimization curve? Don’t miss the next SEJ ThinkTank webinar. The post 5 Voice Engine Optimization Strategies That Will Boost Your Rankings [Webinar] by @A_Ninofranco appeared first on Search Engine Journal .

As you know, Google is rebranding AdWords to Google Ads soon and with that, Google is getting a bit nostalgic.

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Eric Hedekar from STAT, a tool that tracks the Google search results, posted on Twitter that he caught Google testing making the URL in the snippet a hyperlink and clickable. The snippet typically only has one clickable location…

These tactics will help you optimize your website user experience to avoid or reduce high bounce rates. The post 20 Proven Tactics That Will Reduce Your High Website Bounce Rate by @natalieannhoben appeared first on Search Engine Journal .

Contributor Andrew Dennis explains why you shouldn’t overlook internal links on your site: They leverage link equity from external links and direct organic visitors to important, converting pages. Please visit Search Engine Land for the full article

Here are 30 stats that can help light your social media marketing fire. The post 30 Crazy Social Media Facts That Might Change How You Think About Marketing by @jonleeclark appeared first on Search Engine Journal .

SEO consultant and podcast host Dan Shure spotted six total ads displayed during a 17-minute video. Please visit Search Engine Land for the full article.

Ask any marketer if they’ve ever had to contend with the shrinking or deep cutting of their budgets, odds are you’ll get a deep sigh and a “more than once” response. Organizations are always looking for efficiencies and ways to tighten their financial belt, and marketing departments are among the first to be placed on the chopping block because it all comes down to ROI —something many modern marketers find hard to prove In fact, according to a recent report from Demand Gen Report and BrightFunnel, 58% of B2B organizations surveyed said their current ability to measure and analyze marketing performance “needs improvement” or worse. So, if you’re staring down a budget reduction, don’t panic.

Here’s how you can balance creativity and SEO techniques to produce compelling content. The post 3 Ways to Balance Creativity & Search Optimization in Content by @semrush appeared first on Search Engine Journal .