Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…

This week was pretty busy, we had an unconfirmed Google algorithm update. Google updated their search quality raters guidelines, removed them from being downloaded, added them back – oh, and John Mueller hasnât read them yet..

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article.

These SEO best practices will help your write better and compelling meta descriptions.

Personalize your marketing with dynamic content.

Contributor Karen Bone reviews how to use SEO and content campaigns to boost revenue before, during and after major sales events. Please visit Search Engine Land for the full article.

As you roll out your remarketing campaigns, make sure to go over these six key considerations. The post 6 Remarketing Campaign Mistakes You Must Avoid by @digital_future appeared first on Search Engine Journal .

Google makes it easier to drive more sales to almost all local businesses. The post Google Makes Event Structured Data More Useful by @martinibuster appeared first on Search Engine Journal .

Report: Smart speaker ownership driving voice adoption on smartphones The popularity of voice search on smartphones has grown in part due to more Americans owning smart speakers, with a new NPR and Edison Research report revealing 18 percent now own so-called smart audio devices. Marketing Land Report: Facebook takes a back seat to Instagram as ad spend on the Facebook-owned app grows 177% New research data shows that Instagram had ad spending four times Facebook’s rate year-over-year during the second quarter of 2018, while YouTube’s ad spend was nearly triple that of last year. Marketing Land Emojis Score With Mobile Users New study data shows that the use of emojis has resulted in a sizable boost of mobile e-mail open rates, with open rates boosted over 80 percent resulting in 363 percent revenue gains, but are digital marketers convinced?