Google is letting advertisers add an additional headline and description to text ads.

With new iOS app, celebrities answer questions in short videos that then appear in search results. Please visit Search Engine Land for the full article.

This week we uncovered a lot of interesting things about the confirmed Google core broad search update from August 1st. First, we noticed it had a huge impact on the health…

Google launched an app that allows celebrities to record video responses to frequently asked questions in search results. The post Google’s New ‘Cameos’ App Lets Celebs Answer Questions from Search Results by @MattGSouthern appeared first on Search Engine Journal .

This guide will walk you through every part of local SEO – competition analysis, keyword targeting, technical SEO, content, and links.

Google’s John Mueller said they do not have a directive to tell Google part of this page or content on this page moved to a new location. So if you split up a page’s content into two different pages, you will need to wait for Google to figure it out.

Learn the six key Instagram ranking factors and how to create video content that gets tons of views and engagement. The post How Instagram’s Algorithm Works & Instavids That Show Best Practices by @gregjarboe appeared first on Search Engine Journal .

Want to spend less for more, get engagement, and follow-up contact info? Then use Facebook click-to-Messenger ads. The post How to 7x Your ROAS with Facebook Click-to-Messenger Ads by @virginianussey appeared first on Search Engine Journal .

Facebook redesigns biz Pages for utility as feed reach declines Facebook has released a slew of changes to its popular Business Pages offering, including updates to mobile, recommendations, events, jobs, and Facebook Local. The updates bring marketers new opportunities along with the need to re-think certain strategies that may no longer be relevant. TechCruch Twitter loses ability to let users auto-post tweets & retweets to Facebook Facebook changed how its API is utilized by some 60K apps, including Twitter’s, doing away with cross-posted auto-tweets unless going through the more limited posting options of Facebook’s Share feature.

Learn where marketing dollars are being spent and proving most effective. Please visit Search Engine Land for the full article.