Archive for September, 2018

Google Shows Multiple Featured Snippets In Grid

2018/09/08

Google can show a featured snippet from multiple sources, we covered this before, but here is a slightly new look at how Google may show it. You can see for car reviews, Google will pick up snippets from three different sites with some useful information

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Facebook Updates Ad Metrics to Combine Web, App, and Offline Purchase Data by @MattGSouthern

2018/09/08

Facebook updates its ad metrics to offer a holistic view of how customers interact with a business across all platforms. The post Facebook Updates Ad Metrics to Combine Web, App, and Offline Purchase Data by @MattGSouthern appeared first on Search Engine Journal .

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Daily Search Forum Recap: September 7, 2018

2018/09/07

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…

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Google Ads’ Exact Match Targeting Now Includes Keywords With Same Meaning by @MattGSouthern

2018/09/07

Using machine learning, Google Ads’ exact match will now serve ads that match the intent of a search. The post Google Ads’ Exact Match Targeting Now Includes Keywords With Same Meaning by @MattGSouthern appeared first on Search Engine Journal .

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Google Ads Expands Exact Match To Include Same Meaning Of Words

2018/09/07

Google Ads has quietly expanded how exact match works by also including keywords in exact match to include close variations that share the same meaning as your keyword. This was first reported by Ginny Marvin at Search Engine Land who covered this in detail.

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Google: Manual Actions Still Expire & Sometimes Algorithms Take Over

2018/09/07

Google’s John Mueller reminded us on Twitter that manual actions still do expire, we knew this from 2011.

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Google Discusses How Secondary Effects Can Negate SEO by @martinibuster

2018/09/07

Google notes how poor user experience issues can subvert well executed technical SEO. The post Google Discusses How Secondary Effects Can Negate SEO by @martinibuster appeared first on Search Engine Journal .

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Elite SEM acquires CPC Strategy with an eye toward growing its Amazon practice

2018/09/07

The e-commerce-focused agency has more than 125 employees and a proprietary retail search advertising optimization platform. Please visit Search Engine Land for the full article.

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SearchCap: Take our Amazon survey (please!), SMX Advanced session recap & more

2018/09/07

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article.

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Search Buzz Video Recap: Google Algorithm Update, Search Console Out Of Beta, Google Ads Exact Match Expanded & More

2018/09/07

This week, Google seemed to have rolled out a small search algorithm update on Thursday – we are still tracking it. Google Search Console is now out of beta..

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