While Amazon and LinkedIn cracked the top five, our survey finds second-tier platforms are much less likely to see spending increases in the coming year. Please visit Search Engine Land for the full article

Here are the top benefits of using geotargeting on your PPC campaigns, plus hands-on tips on avoiding common geotargeting pitfalls.

Yesterday, I and many developers received an email from Google Developers that had the subject line “[Action Required] Google+ APIs and OAuth requests are being shutdown on March 7, 2019.” The issue is not specific with Google+ but some of those APIs in there are specific to Google My Business and they have no replacement or migration path.

Quality Score is a wonderful health indicator, but a terrible KPI. Here’s how to REALLY unlock your account’s fullest potential. The post Top 3 Strategies to Get the Most out of Quality Score by @navahf appeared first on Search Engine Journal .

Here’s what you need to know about cookies, examples of when cookies can and can’t be trusted, and tracking alternatives. The post What Digital Marketers Need to Know About Cookies & Tracking by @rollerblader appeared first on Search Engine Journal .

The promise of professional growth.

Google’s John Mueller did some myth busting this morning around HTTPS.

Facebook announced important changes related to free speech and privacy. The post Facebook Privacy Updates and Interest-Based Ad Model by @martinibuster appeared first on Search Engine Journal .

The search and developer community answers the question of which kind of Schema.org structured data is the easiest. The post What is the Easiest Structured Data

Pages need to be optimized, linkable and have search opportunity to grow. Please visit Search Engine Land for the full article.