Want to be a social media manager? The best social media managers will have a combination of these 10 skills. The post The Top 10 Skills Every Successful Social Media Manager Should Have by @jonleeclark appeared first on Search Engine Journal

The definition of long-tail keywords is not synonymous with the number of words typed into the search query, but rather the search volume they produce. Here’s how it works

Google has a setting in Google My Business to allow or disallow hone calls from Google Assistant to your business. It launched as a beta last October and became a setting around then as well in the Google My Business dashboard.

Learn from SMX West presenters about specific tactics SEOs can use to create content for voice and how to roll out voice search campaigns. Please visit Search Engine Land for the full article

Join this webinar and learn how to create a long-term content strategy focused on customer acquisition instead of eyeballs. The post From Pageviews to People: Don’t Just Drive Traffic, Drive Customers [Webinar] by @brentcsutoras appeared first on Search Engine Journal

The Google webmaster trends analyst also touched on topics like the possibility of an Indexing API, whether internal over-linking penalties exist and how the clustering of duplicate pages works. Please visit Search Engine Land for the full article.

Posted by SamuelMangialavori If you read the title of this blog and somehow, even only for a second, thought about the iconic movie “The Silence of the Lambs”, welcome to the club — you are not alone! Despite the fact that the term “ cannibalisation ” does not sound very suitable for digital marketing, this core concept has been around for a long time. This term simply identifies the issue of having multiple pages competing for the same (or very similar) keywords/keyword clusters, hence the cannibalisation.

The post 10 Free Online Courses to Optimize Your Marketing Skills appeared first on Online Marketing Blog – TopRank® .

John Mueller discusses how site architecture helps Google understand the meaning of a website and its pages. The post Google’s John Mueller on Best Site Structure by @martinibuster appeared first on Search Engine Journal .

More than 20 questions to ask location-intelligence companies. Please visit Search Engine Land for the full article.