Google will soon roll out a new look for mobile search results which includes favicons in SERPs.

To grow your total business impact from SEM you’ll need to invest in upper funnel tactics to drive more consumers into your funnel.

Google is experiencing a major issue that is preventing new content from being indexed in search results.

Here are the trends that web designers and their clients expect to embrace in the year to come. The post Your Next Website Redesign: 6 Trends to Embrace Now via @SEOBrock appeared first on Search Engine Journal

Audience Insights tools are powerful when know how to use them. Here are four strategies to improve your audience game. The post 4 Actionable Strategies for Using Audience Insights Tools via @michellemsem appeared first on Search Engine Journal

Brian White worked at Google for over 16 years, joining the company before I started this blog back in November 2002. He worked with Matt Cutts I believe almost his whole time while at Google and fought spam side by side with him and the webspam team all those years

Mistakes are going to happen.

Effective B2B influencer marketing is rooted in brands developing and nurturing relationships —relationships with individuals who have the relevant topical expertise, reach, and resonance to align with the goals of the brand. Of course, those relationships are often cultivated in the digital realm via social media, email, and audio or video conferencing. And that’s OK.

The new look brings some branding to the search results, but also preps the results pages for more types of content and actions for users to take right from the search results. Please visit Search Engine Land for the full article.

Posted by MiriamEllis Can your marketing agency make a profit working with low-budget clients in rural areas? Could you be overlooking a source of referrals, publicity, and professional satisfaction if you’re mainly focused on landing larger clients in urban locales? Clients in least-populated areas need to capture every customer they can get to be viable, including locals, new neighbors, and passers-through