Google is introducing a new display ad format, called Swirl, that allows users to interact with 3D objects.

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…

There are just so many Google user interface tests that are going on now, some are live, some are being tested, I don’t have enough time to put them into their own stories. So let me document some of them below, not all of them.

How to prepare your company for Google’s new customer journey for search. Please visit Search Engine Land for the full article.

Google responds to the allegations that it scraped Genius lyrics without paying for that content. Please visit Search Engine Land for the full article.

TV and display will drive better performing search queries, which in turn can indicate the effectiveness of those channels themselves. Please visit Search Engine Land for the full article.

Google is testing bookings using Google Duplex, but I have yet to see how it looks as a user when they use Google search to book a reservation. Thibault Adda shared screen shots of this being tests on an Olive Garden in Florida.

PPC expert Duane Brown answers questions from SMX Advanced about what works, and what doesn’t, in smart shopping campaigns, automated bidding and third-party automation tools. Please visit Search Engine Land for the full article.

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