Here are some advanced PPC strategies ecommerce retailers can use in order to stay ahead. The post Advanced PPC Strategies for Your Ecommerce Site via @bigalittlea appeared first on Search Engine Journal .

We’ve covered this user interface test numerous times but this morning, I received dozens of reports from people that they are seeing it. It is weird, I literally received over a dozen notices about this interface where Google is showing the favicon and black URL/breadcrumb at the top of the snippet in both mobile and desktop search results.

Google has a feature on mobile, where if a featured snippet leads to an AMP page, Google can take the searcher after they click on the snippet to your AMP page, anchor them down to the section of the content the searcher wants to see and highlight that content in yellow. Well, Google is now testing that on desktop.

I absolutely love when the industry is transparent and Dan Petrovic from Dejan SEO said his site was slapped by an unnatural links manual action by Google and the result was that his site no longer ranks for its name or key terms. A lot of folks in the industry have been saying Google has toned down these manual actions, espesially around links but here is one example of one.

Google now lets owners and managers of verified businesses can reply to reviews directly from their Business Profile on Google Maps Android. You are able to reply to reviews many ways, including Google Maps desktop, Google My Business console and other areas but now also on Google Maps for Android.

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…

Google Ads adds features all the time, I don’t cover them all but two ones I want to highlight are a new bidding strategy named maximize conversion value and new filter options on the overview page that both launched this week.

Retailers need to view Amazon as a platform to not only sell more products but to build reputations as well. Please visit Search Engine Land for the full article.

This week I tried to zoom in on sections of the video as I was talking, so you can see the screen better – hope you like it and make sure to subscribe…