Google announced new “safeguards” to “protect the quality of our ad network, and the benefits to our publishers and the advertising ecosystem,” they said. This includes the site verification process and Google is enhancing its defenses even more by improving the systems that identify potentially invalid traffic or high risk activities before ads are served.

John Mueller from Google was asked if having invalid markup for structured data would lead to having a manual action. The answer is no, John said “Just having invalid markup wouldn’t be a cause for a manual action there.”

In the hangout with John Mueller and Martin Splitt of Google, Martin Splitt said “the two waves of indexing play less and less of a role.” He added, “I wouldn’t say that two waves of indexing are dead, it’s definitely not.

Google’s John Mueller and Martin Splitt recently debunked the notion that JavaScript SEO is dying.

Google’s message to site owners with respect to mobile-first indexing is be patient, it will happen to your site eventually.

Here is a recap of what happened in the search forums today…

Pinterest proclaims fall is “back to life” season as searches for self-improvement topics spike while summer comes to a close. The post Pinterest Reveals the Top Trending Searches for Fall 2019 via @MattGSouthern appeared first on Search Engine Journal

A study of top marketing priorities for 2019-2020 finds 72% of respondents have no plans to optimize for voice search. The post 72% of Marketers Have No Plans to Optimize for Voice Search via @MattGSouthern appeared first on Search Engine Journal

Google Ads is rolling out seasonality adjustments for smart bidding for search and display campaigns. The post Google Ads Introduces Seasonality Adjustments for Smart Bidding via @MattGSouthern appeared first on Search Engine Journal .