This script pulls a Facebook demographic report and generates a pyramid chart for age/gender performance analysis. Please visit Search Engine Land for the full article.

Posted by David_Farkas Even though link building has been a trade for more than a decade, it’s clear that there is still an enormous amount of confusion around it. Every so often, there is a large kerfuffle.

Use these seven effective tips when dealing with trolls you encounter online. The post 7 Effective Tactics to Defeat Internet Trolls via @JuliaEMcCoy appeared first on Search Engine Journal .

John Mueller from Google said on Twitter “counting links on the web correctly is technically impossible, and everyone just makes different approximations & assumptions.” This is in response to third-party link tools not matching up or looking inaccurate.

So we have a dozen or so Google web search rank checking tools that tell us if they pick up on Google algorithm or ranking fluctuations. But we don’t have much when it comes to local ranking changes.

In the latest instalment of the #AskGoogleWebmasters video series, Google’s John Mueller answers a common question about JSON-LD structured data.

Eric Hedekar from Moz, formerly STAT, said that now about half of the videos shown in the Google mobile results have changed in terms of how they are displayed. Instead of the carousel video format, Google is showing more of a list view according to Eric

Google has updated the Google Ads app with support for campaign optimization scores. The post Google Ads App Now Displays Campaign Optimization Scores via @MattGSouthern appeared first on Search Engine Journal .

Yesterday Google announced an algorithmic update it made to the search results a few months ago have been doing a better job at promoting original reporting. Not only promoting it in terms of ranking but keeping that original reporting up in the top spot of the search results for longer