Includes experimental metrics not available in Moz’s paid offerings. Please visit Search Engine Land for the full article.

Take your Facebook advertising campaigns from good to great with these 13 great tools that fly under the radar. The post 13 Facebook Ads Features Every Marketer Should Know via @afhammer appeared first on Search Engine Journal .

Are you ready to hit the ground running with your holiday PPC efforts? Here are 11 steps to take.

Here’s why creating some controversy can get you lots of valuable links – and how to do it right. The post How to Use Controversy to Get High-Quality Links via @tonynwright appeared first on Search Engine Journal .

Google announced they have launched new Search Console reports for video content.

In a world where shiny object marketing and weight loss fads equally distract from reaching our potential, there are many parallels between improving physical health and optimizing B2B marketing effectiveness. Just like world class athletes, top B2B marketers focus on key areas for improvement starting with goals and including the right mix of data insights, tactical best practices and ongoing performance optimization. To help B2B marketers achieve record breaking levels of marketing fitness, we’ve tapped some of the top B2B experts from brands like MarketingProfs, LinkedIn, Content Marketing Institute, SAP Ariba, Dell Technologies, Facebook, Skyword, Arm Treasure Data, & Engagio.

Calls are an important source of first-party data, often neglected by marketers. Please visit Search Engine Land for the full article.

What are the Search Engine Land editors most looking forward to at SMX East? Please visit Search Engine Land for the full article.

With the launch of the new Google Search Console video enhancements report yesterday, a few hours later, Google began mass notifying sites with issues with their video markup via Google Search Console emails.

Google announced this morning that the AdSense auto ads are now “now easier to use and come with better controls to customize the ad experience for your users.”