Here’s why businesses should explore and maximize the paid advertising opportunity Waze Local has to offer.

The company offers an elegant solution to the challenge of getting local merchant inventory into search results and ads. Please visit Search Engine Land for the full article

Marketing leaders are at the forefront of a seismic transformation that continues to play out as we enter a new decade.  Organizational dynamics are realigning. Power balances are shifting

See the projected impact of making bid or budget changes in your campaigns that use these smart bidding strategies. Please visit Search Engine Land for the full article.

If you want to know how to get quality links with thought leadership, this guide can help you. The post How to Get Quality Links with Thought Leadership & Speaking via @MaddyOsman appeared first on Search Engine Journal .

Learn the top three things you need to outrank your competition in this SEO guide for 2020. The post SEO Strategy Guide: Beat Your Competition in 2020 via @webceonews appeared first on Search Engine Journal

Gary Illyes from Google said it has fixed an issue with the search engine indexing its own cache pages. It took a few weeks after it was reported but Gary said it should be fixed. I checked just now and it was not fixed but maybe the fix takes time to fully roll out.

Google Screened Ads – like Google guaranteed ads – is testing showing photos of the professional. Like a head shot of who you are looking to hire to do your job or your work

Google Ads is rolling out bid simulator support for the Target ROAS bid strategy, and new budget simulator. The post Google Ads Introduces Bid Simulator Support for Smart Bidding via @MattGSouthern appeared first on Search Engine Journal .