Archive for February, 2020

Google Shares Advice On YouTube Videos For Search

2020/02/13

Google’s John Mueller, who has been putting together YouTube videos on search for over a decade, has shared some of his advice on how to use videos for your content and search.

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Microsoft Advertising If Functions For Dynamic Ad Copy

2020/02/13

Microsoft Advertising announced global support for IF functions.

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Google Ads Makes it Easier to Review a Campaign’s Change History via @MattGSouthern

2020/02/13

An update to Google Ads will make it easier to determine how campaign changes impact ad performance.

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Google Fixes Google Posts Rejection Bug

2020/02/13

Earlier we reported that Google My Business was rejecting a huge number of Google Posts images. Well, it looks like my assumption that this was a bug was correct. Mike Blumenthal, a top contributor for Google My Business, said on Twitter “The Google has noted that the fix went live today for new posts so any new post you create should work as expected.”

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Daily Search Forum Recap: February 12, 2020

2020/02/12

Here is a recap of what happened in the search forums today…

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Google’s SEO Best Practices Summed Up in New Video via @MattGSouthern

2020/02/12

The latest episode of Google’s Search for Beginners video series goes over the best (and worst) practices for SEO. The post Google’s SEO Best Practices Summed Up in New Video via @MattGSouthern appeared first on Search Engine Journal

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Turing Natural Language Generation (T-NLG) May Power Bing Search In Future

2020/02/12

Microsoft posted on its research blog about advancements it is making with the Turing Natural Language Generation (T-NLG) model. Similar to other deep learning language models like BERT and others, this one is more powerful in that it is the largest model ever published at 17 billion parameters.

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Day Five & Getting Strong: Big Unconfirmed Google Algorithm Update

2020/02/12

Sunday night I reported about a big, and still unconfirmed, Google search ranking algorithm update. Well, we are now going on day five (maybe six) and the chatter and rank checking tools are still at insane levels. This is not typical of Google updates, even core updates, to be at this level for this long

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New chart annotations make Google Ads’ change history reports much easier to navigate

2020/02/12

Annotations are available in campaign-level change reports in the Google Ads UI. Please visit Search Engine Land for the full article.

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10 Tips for Mastering Your SEO Content in 2020 via @seocopychick

2020/02/12

Use these tips and tricks to create high-value, high-converting content that gets your website noticed online. The post 10 Tips for Mastering Your SEO Content in 2020 via @seocopychick appeared first on Search Engine Journal .

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