The past 30-days or so in the Google webmaster universe was pretty intense. The bigger items were the confirmed and super big January 2020 core update, the favicon and black ad label release on desktop and then a step back on that, and Google deduplicating featured snippets.

There is a crucial conversation on automation and data that the PPC industry needs to have right now. Here’s why.

Posted by Suganthan-Mohanadasan Without a doubt, it is our job as SEOs to keep an eye on the future and anticipate what Google is planning, testing, or looking to drop on our doorsteps. Over the past 12 months alone, we have seen several changes in Google Search — each impacting how we plan, implement, and report on campaigns.

These 10 non-PPC tools can help boost your efficiency when managing paid search campaigns. The post 10 Tools for PPC Managers That Have Nothing to Do With PPC via @nikkijumpfly appeared first on Search Engine Journal .

Discover12 planning must-haves in order to create a robust digital strategy in 2020. The post 12 Essential Steps to Creating a Robust Digital Strategy in 2020 via @brentcsutoras appeared first on Search Engine Journal .

There are few things more satisfying than clicking “Publish” on a shiny new podcast. All the hours of planning and recording are done

Over the weekend there has been numerous complaints about using Google Search Console to get content indexed faster – in short, SEOs are saying it doesn’t work.

Content management is never a one-and-done process so a revitalization plan is simply good SEO strategy. Please visit Search Engine Land for the full article.

Mordy Oberstein posted on Twitter a GIF of a Google local panel for a business showing a new interface for displaying photos of the business. The photos are really large and show in a grid-like format. This is not the normal interface, so it seems Google is testing this

Scripts are also coming to Shopping campaigns in Microsoft Advertising. Please visit Search Engine Land for the full article.