Archive for April, 2020

Google’s Mueller on Myth of Hidden Tab Content via @martinibuster

2020/04/02

Google’s John Mueller answers how Mobile First Index handles content hidden in tabs and accordions.

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SMX Overtime: How to run effective top-of-funnel search campaigns

2020/04/02

Paid search pro and SMX speaker Amy Bishop explains the various micro-conversion options and how to determine what’s best for your audience. Please visit Search Engine Land for the full article.

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Google Doodle For Dame Jean Macnamara – Polio Vaccine

2020/04/02

Instead of the April Fools jokes today, we have a serious Google Doodle for the 121st birthday of Dame Jean Macnamara, an Australian medical doctor and scientist, best known for her contributions to children’s health and welfare – specifically her work contributed to the development of a successful polio vaccine in 1955.

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Google Ads New Policy Disallows Profiting Off Sensitive Events, Like COVID-19

2020/04/02

Google posted a new Google Ads policy yesterday that does not allow ads for with “content that potentially capitalizes on or lacks reasonable sensitivity towards a natural disaster, conflict, death, public health emergency, or other tragic event.”

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Twitter Gives Marketers a Content Calendar Full of Tweet Prompts via @MattGSouthern

2020/04/02

Not sure what to post on Twitter these days? Twitter’s taking out the guesswork with a month-long content calendar

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Google Structured Data For COVID-19 Announcements

2020/04/01

Google has added new help documentation around using structured data specific to COVID-19 announcements. Google said on Twitter “We’ve released new docs on how to add structured data for COVID-19 announcements to your web pages. This isn’t yet visible in Search results.

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Facebook Helps Businesses Respond to the Impact of COVID-19 via @MattGSouthern

2020/04/01

Facebook published three new guides to help different categories of businesses respond to the impact of coronavirus. The post Facebook Helps Businesses Respond to the Impact of COVID-19 via @MattGSouthern appeared first on Search Engine Journal .

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Daily Search Forum Recap: April 1, 2020

2020/04/01

Here is a recap of what happened in the search forums today…

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Microsoft Ads Redesign Adds New Features via @SusanEDub

2020/04/01

Microsoft has added additional features to the Ad interface redesign. Here’s a look at the latest improvements rolling out.

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Facebook Introduces New Video Publishing & Discovery Features via @MattGSouthern

2020/04/01

Facebook is rolling out several updates to video publishing, including the ability to upload multiple videos at the same time. The post Facebook Introduces New Video Publishing & Discovery Features via @MattGSouthern appeared first on Search Engine Journal .

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