An interesting tidbit from the podcast from the Google folks was that Gary Illyes from Google said a heck of a lot of sites are already using the rel=sponsored link attribute. He said one million sites are already using the rel=sponsored link attribute.

B2B Wannabes: Most Brands Have A Customer-Centricity Gap, Study Finds 71 percent of B2B brands have digital experiences that don’t meet customer expectations and needs, while 82 percent have implemented a digital transformation project — two of several statistics of interest to digital marketers contained in recently-released study data. MediaPost Global Advertising Market Expected to Recover in 2021 2021 will see global advertising recovering from losses brought about due to the ongoing pandemic, with 2 percent overall digital advertising growth forecast, and video growth predicted at 10 percent and social at 7 percent, according to newly-released report data from Magna Global. Adweek AppsFlyer: App Retargeting Conversions Jumped During Coronavirus Lockdowns Owned and paid re-targeting conversions rose by 31 percent and 35 percent respectively between February and April, illustrating how app installations climbed during the initial periods of the global health crisis, according to recently-released app re-targeting report data

HelloWoofy wants to streamline social for small business. Please visit Search Engine Land for the full article

Gary Illyes from Google, after multiple days of research, has confirmed that Google indeed supports the use of the nofollow link attribute on HTML link tags. He said this is supported in “the form of rel=”alternate nofollow”, and that will prevent Google from using the link from the href attribute.

Google Ads will soon start showing you how your Google Ads campaigns are performing directly in the search results. All you would need to do is search for [my ads] or [google ads] and you will see this little stats box at the top of the search results.

Posted by Cyrus-Shepard Many SEOs agree that showing expertise, authority, and trustworthiness in your site content is important to ranking well. But why is that, exactly?

Posted by Cyrus-Shepard Many SEOs agree that showing expertise, authority, and trustworthiness in your site content is important to ranking well.

Google’s Martin Splitt recently gave a detailed explanation of the difference between lab data and field data as it relates to testing tools.

Here is a recap of what happened in the search forums today…