What makes for strong long-term email marketing, and what can email marketers learn from a 26 year archive of spam? In 1994 I started archiving the funniest and most outlandish spam emails I received, and throughout the rest of the ‘90s I sent out an annual holiday compendium of the year’s top unsolicited messages. Over the years friends and associates began sending me their own wild spam finds, and although I ceased my annual updates long ago, I’ve kept up my spam archive — a trove of email marketing horrors, hi-jinks, and oftentimes hilarity that I still hope to turn into a book someday

Offensive content caused two websites to lose their advertising. This is what you should know so it doesn’t happen to you

New features and updates are aimed at local businesses and services in the “reopening phase.” Please visit Search Engine Land for the full article.

Google published its first podcast named Search Off the Record and in that podcast, Gary Illyes from Google talked a bit more about all the nofollow link changes coming. He said again that he is working on something but it seems like these changes won’t be a huge deal

Omar Ortiz shared a search result query modifier feature from Google search with me on Twitter that is pretty clever. It shows that when you search on Google for [how much do you need to retire] Google is smart enough to ask you different ages that you want to retire at.

It looks like Google My Business is able to pull data from Facebook to show in the Google Maps and Google Search local panels. Here is an example from Tom Waddington of a plumber listing that shows the owner’s name and the source of that information shows Facebook.com

Posted by MiriamEllis Moz’s very warmest thanks to the 1,453 respondents who volunteered time to contribute to this second installation of our industry survey. It’s rewarding to have such a large survey group; as this report details in high relief, the work of marketing a single business location can pass through a dozen hands

Here is a recap of what happened in the search forums today…

Google’s team of webmaster trends analysts discuss the intricacies of nofollow links in the first episode of the company’s new podcast. The post Google Advises Against Using Nofollow Links When Migrating Sites via @MattGSouthern appeared first on Search Engine Journal .

Google announced yesterday that in July 2020, next month, Google will introduce a new clickbait ads policy under the Google Ads Misrepresentation policy. Google wrote “this policy covers advertisement which uses sensationalist or clickbait text or imagery which intend to drive traffic to the Ad through pressurizing the viewer to take immediate action in order to understand the full context of the Ad.”