Photo: David Meerman Scott One of the most coveted things a brand can earn is the emotional investment of their customers in the brand itself. That undeniable force that can make or break a business is why the Wall Street Journal bestseller, FANOCRACY – Turning Fans into Customers and Customers into Fans is a must read for marketers today. Co-authored by best selling author and international keynote speaker David Meerman Scott and his daughter Reiko Scott, Fanocracy was 5 years in the making.

Discover which paid media channels can help you target audiences that are most likely to convert. Join our next webinar for agencies and advertisers. The post How Advertisers Can Make the Most of Paid Media Right Now [Webinar] via @brentcsutoras appeared first on Search Engine Journal

We also talked about enterprise SEO and what to expect when working with large companies on SEO. Please visit Search Engine Land for the full article.

Google has said again that links in guest blog posts should be nofollowed. Please visit Search Engine Land for the full article

Posted by amandamilligan I’m a big fan of the Lore podcast, and in a recent episode , the host discussed a book called the Malleus Maleficarum. Two words starting with the “mal” prefix doesn’t sound super friendly, right

Avoiding direct response advertising can help you get greater results.

Your online presence can be the reason your brand rises to amazing success or falls hard and fast. Here’s how to avoid the latter. The post 10 Ways to Avoid Bad Press via @JuliaEMcCoy appeared first on Search Engine Journal .

It has been a while since I wrote about Facebook Search but news came out that it is now testing with some English on iOS, desktop, and mobile web users a new feature for its search results.

Does search spam age where the longer you leave it, the less offensive the spam gets? The answer might be no. John Mueller from Google said on Twitter “if parts of your website don’t comply with our webmaster guidelines, and you want to comply with our webmaster guidelines, then it doesn’t matter how old those non-compliant parts are.”

Google announced by the end of the year they will start prohibiting employment, housing, and credit advertisers from targeting or excluding ads based on gender, age, parental status, marital status, or ZIP Code. This is in addition to the Google Ads targeting limitations that were set years ago.