Unprepared for CCPA? Here is what you need to know and do — now.

Yesterday Google has removed the “Sponsored” label on the Google Shopping Ads and replaced it with the “Ads” label you see on normal Google Search Ads.

Claiming the advertiser boycott as a success or failure won’t likely be clear cut. Please visit Search Engine Land for the full article.

BuzzFeed’s Matt Dorville shares what his publication is thinking about ahead of Google’s Page Experience update. Please visit Search Engine Land for the full article.

Want to know how (and if) you should bid on your branded terms? This post answers the most common questions on brand bidding for PPC. The post Should I Bid on Branded Terms in SEM

Not everyone seeing your ad is truly qualified. Learn how to decide just who is worthy enough to see your ads in the first place. The post How to Weed Out Less Qualified Audiences from Your PPC Campaigns via @jonkagan appeared first on Search Engine Journal .

The practices that create the most meaningful client connections don’t require physical proximity.

Analyzing for conversion touchpoints improves the online performance of every site. It plays a role in SEO, link building and content optimization.

How can B2B brands benefit from using LinkedIn Live, and what are some examples of businesses rocking their LinkedIn Live marketing? LinkedIn* has seen its live-streaming LinkedIn Live feature being used by more major firms all the time, and we’ll take a look at five top B2B brands that are rocking their LinkedIn Live game