Backlinks are critical.

The Most Significant Challenges to B2B Brand-Building Unclear strategy, performance measurement unsurety, low priority brand-building and foggy messaging are the leading brand reach amplification challenges faced by B2B marketers, according to recently-released survey data of interest to digital marketers. MarketingProfs ‘You get 2 seconds to engage consumers online’: Mars neuroscientist shares key findings Digital marketers have just two seconds to capture consumers’ attention and five to make an impact, according to newly-released neuroscience study data, also showing that memory encoding is key as duration time has dropped. The Drum Facebook Adds New Paid Events Options for Businesses and Creators Facebook has made direct in-stream purchase options available for eligible Facebook business pages in 20 countries including the U.S., offering digital marketers new monetization and event marketing options, the social media giant recently announced.

Chrome 86 Dev Tools provides new debugging and auditing features.

Follow these nine essential tips if you want to optimize your website for visually impaired users. The post 9 Ways You Can Make Your Website More Accessible via @Manish_Analyst appeared first on Search Engine Journal .

John Mueller provides reasons why Google might decide to show less FAQ rich results in the search results The post Why Google Might Show Less FAQ Rich Results via @martinibuster appeared first on Search Engine Journal .

Julius Lothar Meyer, the German chemist who was one of the pioneers in developing the first periodic table of chemical elements, is being honored by Google today with a Google Doodle on his 190th birthday. Google wrote “Happy birthday, Julius Lothar Meyer, and thank you for braving the elements for the sake of scientific knowledge!”

As you may remember, Google last week launched a virtual webmaster “unconference” and that ended up selling out within a few hours after launching.

Posted by rjonesx. We spend a lot of time discussing SEO tactics, but in a constantly changing industry and especially in times of uncertainty, the strategies agencies should employ in order to see success deserve more attention.

LinkedIn data reveals the skills companies are looking for most, and the jobs companies are hiring for in August 2020. The post LinkedIn: Most In-Demand Jobs For August 2020 via @MattGSouthern appeared first on Search Engine Journal .