Archive for August, 2020

7 B2B Content Marketing Tactics For Long Term Success

2020/08/20

I have an important question for you: Athlete A runs a marathon in under 3 hours. Athlete B runs a 40-yard dash in under 5 seconds. Which athlete is more impressive to you?

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Three Ways a Pipe or Dash in Title Tag Makes a Difference via @martinibuster

2020/08/20

Three surprising ways that it makes a difference whether you use “|” or “-” in the title tag. The post Three Ways a Pipe or Dash in Title Tag Makes a Difference via @martinibuster appeared first on Search Engine Journal .

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Bing uses user engagement metrics for ranking websites in search

2020/08/20

But Bing looks at these signals in a holistic manner for ranking purposes.

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Google Ads Societal Biases Targeting Being Disabled In 60 Days

2020/08/20

In June we reported that Google will prohibit targeting ads based on employment, housing, and credit. Google now said this is going into play in 30-days from now, on October 19, 2020. Google said “in an effort to improve inclusivity for users disproportionately affected by societal biases; housing, employment, and credit products or services can no longer be targeted to audiences based on gender, age, parental status, marital status, or ZIP code.”

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Bing Shopping Now Allows Free Listings In The Footer

2020/08/20

In April Google allowed free listings within the Google Shopping tab and then expanded it to the main Google web search results.

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Google Expands Search Activity Cards To Shopping, Jobs & Recipes

2020/08/20

Google Search activity cards are not new, they’ve been in testing since 2018 and launched in January 2019. But Google has upgraded them for shopping and product searches, job searches and recipe searches. Google said they have “updated them for shopping, jobs & recipes, to show you related and new information.”

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Daily Search Forum Recap: August 19, 2020

2020/08/19

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…

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Instagram is Adding Suggested Posts to the Main Feed via @MattGSouthern

2020/08/19

Instagram’s main feed will now show posts from people you don’t follow, after you’re caught up with content from the people you do follow. The post Instagram is Adding Suggested Posts to the Main Feed via @MattGSouthern appeared first on Search Engine Journal .

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Google My Business New Performance Metrics

2020/08/19

Colan Nielsen spotted a new analytics dashboard for Google My Business data named performance metrics. It is a bit tricky to get to, but it is available via the updated inline editing features. They also don’t seem to match up with the Google My Business Insights data.

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New Publishers Say Their Content Is Not Being Ranked In Google News

2020/08/19

There are a nice number of vocal SEOs and online publishers who have been complaining all year long about their new online publishing news web sites are not being indexed and ranked in Google News. It is hard for me to debug any of this but they asked that I bring some of their complaints to a wider audience.

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