Archive for August, 2020

B2B Marketing News: B2B Ad Spending Soars, Google’s New Audio Ad Features, Facebook’s Partnership Group Ads, & Top B2B Buyer Challenges

2020/08/14

B2B Buyers’ Top Challenges With Their Current Vendors 51 percent of B2B buyers have changed their vendor preferences during the global health crisis, and they find that slow and inefficient inquiry responses from vendors is their biggest challenge — two of several findings of interest to B2B marketers in recently-released survey data. MarketingProfs Facebook Adds New Sponsored Post Options for Groups Facebook has launched a new option for digital marketers allowing paid partnership posts in Facebook Groups, giving admins new branded post advertising opportunities, the social media giant recently announced

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Google Travel Updates How it Recommends Flights and Hotels via @martinibuster

2020/08/14

Google Travel Portal added features that changes how it recommends hotels and flights. The post Google Travel Updates How it Recommends Flights and Hotels via @martinibuster appeared first on Search Engine Journal .

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Moz Spam Score Does Not Influence Your Google Rankings

2020/08/14

Google’s John Mueller sometimes has to confirm the more obvious questions including that Google does not use DA, a Moz metric. And now that Google does not use the spam score metric from DA.

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Google Tests Search Results Interface Without Borders

2020/08/14

We saw Google testing featured snippets without being enclosed in borders. Well, now Google is testing its search results interface without borders around any of the search result features.

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Desktop, Mobile, or Voice? (D) All of the Above — Best of Whiteboard Friday

2020/08/14

Posted by Dr-Pete Needless to say, we’re facing more and more complexity in our everyday work, and the answers to our questions are about as clear as mud. In the wake of the 2018 mobile-first index, and since more searchers are home and not on-the-go,

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Google My Business: Your Menu Managed By An External Service

2020/08/13

Google My Business seems to be rolling out a useful feature to let business owners, mostly restaurants, know that their menus displayed on their local listing is managed by an external service. This screen shot, shared by Thibault Adda, shows an example of this

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How Google Improves Search Results via @MattGSouthern

2020/08/13

Google gives a beginner-friendly explanation of how it improves search results in a new video published to the company’s YouTube channel. The post How Google Improves Search Results via @MattGSouthern appeared first on Search Engine Journal .

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Daily Search Forum Recap: August 13, 2020

2020/08/13

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…

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Google My Business: Edit Listings From Search & Maps via @MattGSouthern

2020/08/13

Google is letting businesses make edits to their GMB listings while they’re being viewed in Google Maps and search results. The post Google My Business: Edit Listings From Search & Maps via @MattGSouthern appeared first on Search Engine Journal

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