Martin Splitt and Lily Ray in the latest SEO mythbusting video has just been released and it is chockfull of information around content. If you write content on your web sites, which I hope you do, you will want to watch this video.

Google is investing in new efforts to ward off vandalism in search results and ensure information remains relevant and reliable. The post Google’s New Measures to Protect Search Results From Vandalism via @MattGSouthern appeared first on Search Engine Journal .

The attributes should start appearing in Search and Maps soon. They are intended to give consumers confidence and manage their expectations. Please visit Search Engine Land for the full article

Greg Finn posted a petition on Change.org hoping the SEM community can sign it and influence Google to change its mind around hiding data in the Google Ads search term report. He wants it to be advertiser choice and advertisers can opt out of Google hiding this data.

Google made numerous changes to auto-complete, news, fact checking, knowledge panels, breaking news detection and more.

We tested 3.9 million emails with emojis and non-emoji subject lines and found 2 surprising things about open rates, click-through rates, and unsubscribes. The post Emojis in Email Subject Lines: Do They Affect Open Rates?

Update, remove and/or merge content to avoid split ranking signals and provide users with a better experience. Please visit Search Engine Land for the full article.

If voice search optimization isn’t part of your SEO strategy, it’s time to fix that. Learn how to optimize for voice search today and beyond. The post How to Optimize for Voice Search: 6 SEO Strategies for Success via @ab80 appeared first on Search Engine Journal .

Google recently rolled out call recording, allowing advertisers to determine whether they’re getting good leads from call ads. Here’s how to enable the feature.