Archive for September, 2020

The New Microsoft Advertising Is Rolling Out To All

2020/09/03

Last October, Microsoft announced a major redesign for its Microsoft Advertising platform. Ten months later, Microsoft said “the redesign is now rolling out to all advertisers within the next several weeks.”

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How & Why Accessibility Matters for SEO via @rvtheverett

2020/09/03

SEO professionals play a crucial role in the overlap between SEO and accessibility. Here’s how we can make a positive impact through our work.

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Breaking Silos: How to Enable SEO Across Your Organization via @samantha_pena16

2020/09/03

Gain SEO stakeholder support and project prioritization by enabling SEO and developing an SEO mindset in your organization. Here’s how. The post Breaking Silos: How to Enable SEO Across Your Organization via @samantha_pena16 appeared first on Search Engine Journal

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Breaking Down the Google My Business Profile Program Upgrades via @madraywing

2020/09/03

Google may open the Google Guarantee to some local organic search opportunities.

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Do Links in Citation Structured Data Have More Power? via @martinibuster

2020/09/03

An explanation of the Citation Structured Data Property and how search engines use them. The post Do Links in Citation Structured Data Have More Power? via @martinibuster appeared first on Search Engine Journal

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Your Guide to Effective Storytelling in B2B Content Marketing

2020/09/03

Joseph Gordon-Levitt is a guy who understands content. He was the featured keynote speaker at Content Marketing World three years ago, and his company HitRecord empowers creators to collaborate and produce awesome stuff together.

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Google My Business Requests Update Service Availability

2020/09/03

If you login to your Google My Business listing, you may be notified by Google to click on the “Update Service Availability.” There Google is asking you to “let customers know that your business is open and which services you’re offering.”

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Google Ads Search Terms Report To Hide Some Searches

2020/09/03

Google Ads is posting a notice in the Google Ads console telling advertisers that it has updated the search terms report to only include search terms that were searched by a significant number of users. Essentially, you won’t be able to use this report to see all your search terms going forward.

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Google Ads Tax Ad Increase 2% In UK & 5% In Turkey & Austria

2020/09/03

Google sent out emails to advertisers yesterday based in the UK, Turkey and Austria that it will begin charging more for its ads there to cover for taxes.

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Twitter to Add Automated Captions to Audio and Video via @MattGSouthern

2020/09/03

Twitter is working on adding automated captions to audio and video as part of a larger effort to make the platform more accessible. The post Twitter to Add Automated Captions to Audio and Video via @MattGSouthern appeared first on Search Engine Journal .

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