Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…

In the latest Google Lightning Talks video, John Mueller provides an introduction to HTTPS and goes over the basics of site migrations. The post Google Lightning Talks: HTTPS Explained via @MattGSouthern appeared first on Search Engine Journal .

Bing has this new, I think it is new, streaming carousel, for live video game or other video streams. The Microsoft Bing Developer Twitter account shared information on it saying the “streaming carousels let you easily search through the top live streams of your favorite video games.”

Andy Simpson and Brodie Clark shared screen shots of Google showing descriptions and links in the local knowledge panel. I personally cannot replicate but in some cases the links themselves also do that scroll-to-text and highlight feature that we’ve been seeing in Google featured snippets.

Is content syndication worth a shot? How will it affect the performance of your content? Here are some of the SEO ramifications of syndicated content.

Looking to attract more qualified B2B leads on LinkedIn? Follow these tips to make sure your LinkedIn lead gen forms are set up for success. The post How to Make LinkedIn Lead Gen Forms Work for Your Brand via @timothyjjensen appeared first on Search Engine Journal .

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Here’s how ecommerce brands and marketers can leverage personalization and on-page SEO for more traffic and sales this year.

Google also announced pre-holiday updates for Local campaigns.

What does being an influencer really mean in the B2B world? The classic B2C influencer is someone with a big following on social media, someone who makes a living doing makeup tutorials or cosplay or skateboarding tricks. Brands who want to reach their audience can simply provide free products or sponsor a post — it’s inherently transactional.