A seasoned SEO professional shares 20 of the most important lessons she has learned from two decades of experience in the industry. The post 20 Things I Learned From 20 Years of Working in the SEO Industry via @SEOGoddess appeared first on Search Engine Journal .

Building links at the enterprise-level?

Here is a new question I’ve never seen before – does being removed or I guess added to the Wayback Machine impact your Google search rankings? John Mueller from Google said no on Twitter

Looking for a good alternative to Google Keyword Planner? Here are 24 tools you can use to discover keyword ideas and search volume predictions

Google’s John Mueller discusses how often link algorithms update and how long it takes for a link to take effect. The post Google On Link Algorithms and How Long for Links to Work via @martinibuster appeared first on Search Engine Journal .

Only selected advertisers will get access to the auction during the beta period. Please visit Search Engine Land for the full article.

Intelligent answers and semantic highlighting are also rolling out to more markets.

Google has announced that the image policy enforcement in Google Merchant Center is now longer going to be on the account-level no will switch to item-level disapprovals. So disapprovals will be on a more granular basis going forward

Recent call data is continuing to reveal new insights for marketers. Here are a few takeaways to help get your business back on track.  The post What Data from 100 Million Calls Can Teach Marketers About Rebounding from COVID-19 via @CallRail appeared first on Search Engine Journal .

Google has slightly updated the document on the local ranking factors, specifically the section around how reviews impact local rankings. The change was from “will probably improve” to “can improve” local rankings in the document.