This week was less about Google and more about Microsoft Bing and even Apple. The Financial Times wrote an article that says what we have been covering for a while, Apple is working on a search engine – but maybe now it is almost ready to go live…

Here’s how and why brands should focus on visual, voice, and vertical search when setting up a long-term enterprise SEO strategy. The post The Future of Enterprise Search: Visual, Voice & Vertical via @andybetts1 appeared first on Search Engine Journal .

The number one reason for disengaging copy?

Don’t let a poor URL structure affect customer satisfaction. Here are five reasons you need to standardize your global website’s URL structure.

John Mueller of Google was asked if Google Search understand the difference between B2B and B2C web sites? John responded that no, not really, he said “we don’t have a direct understanding of the difference. They’re essentially webpages, if they can rank for the same queries, they might.”

Do Most B2B Marketers Gate Content? [Study] 64 percent of B2B marketers utilize gated content to obtain prospect and customer information, with some 5 percent always gating their content and 34 percent sometimes using gating, according to recently-released survey data of interest to digital marketers. MarketingProfs Global social media ad spend jumps 56.4% in Q3 Social media advertising spending climbed 56.4 percent globally during the third quarter, while in North America the increase was even greater at 61.7 percent, and video content longer than five minutes saw 70.4 percent greater reach than that having shorter durations, according to recently-release report data

The coverage report within Google Search Console is delayed again. It is currently now delayed by 10-days, as opposed to the normal two-day delay in reporting. It was also recently backed up in early September, prior to all those indexing bugs.

Google Search has a “tools” feature that when you do a search and you want to filter the search results by more options, like time or type of result, you can just click on “tools” to show the filter options. Well, Google is testing removing the requirement to click on the “tools” to toggle on these options.

Ben Fisher spotted that Google is now testing in Google My Business a status indicator of where your reinstatement request is.

Posted by Paddy_Moogan Link building campaigns shouldn’t have a start-and-stop date — they should be ongoing, continuing to earn you links over time.