Microsoft announces a free analytics tool that shows exactly what users are doing on your site while respecting their privacy. The post Microsoft Announces Clarity – Free Visitor Behavior Analytics via @martinibuster appeared first on Search Engine Journal .

While we don’t know all the ways E-A-T impacts search, looking at Google patents can help us understand what Google algorithms are capable of. The post The Mechanics of E-A-T: How Google Patents Can Help Explain How E-A-T Works via @lilyraynyc appeared first on Search Engine Journal

So it looks like the employees at Microsoft are going to be working from home through July 2021, like Google and many other companies.

Smartphones will drive the majority of online retail traffic and 42% of sales. Please visit Search Engine Land for the full article.

Despite the advances in machine learning, the human element of strategy and insight is still crucial to deliver the best PPC campaigns. Here’s why.

Travel review strategies these days should focus on dynamism and agility. Here’s how to design and develop one for SEO and business success.

The tool provides site owners with visual heatmaps, session playbacks, filters and metrics to help them improve their user experience. Please visit Search Engine Land for the full article

Today’s Google Doodle honors Stamen Grigorov, the man who discovered Lactobacillus bulgaricus bacillus, which is why we have yogurt today. Stamen Grigorov is a Bulgarian physician and microbiologist who was born 142 years ago today on October 27, 1878 in Bulgaria and died at the age of 67 on October 27, 1945.

What are your most daunting and horrifying marketing fears? Have you confronted them, or are they still lurking in the dark corners of your marketing mind?

You know when Google shows you a colored header background in search for some queries? Well, Google is now testing a different interface for that where the header is a white background but instead Google uses buttons in bubble format that are colored.