Archive for November, 2020

How Important Is an H1 Tag for SEO? via @searchmastergen

2020/11/20

Find out how important an H1 tag is for SEO today. Here’s what headers on pages mean and how they are viewed by search engines. The post How Important Is an H1 Tag for SEO

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B2B Marketing News: Digital Marketing Priorities, Ultimate CX, B2B Burnout, The Power of Podcasting

2020/11/20

Where Do Digital Marketers’ Priorities Lie for the Year Ahead? Digital marketers have a clear vision of their priorities though some are working with less marketing resources than others, according to Altimeter’s State of Digital Marketing report for 2020

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What Google’s Quality Rater Guidelines Tell Us About UX via @MaddyOsman

2020/11/20

Google’s Quality Rater Guidelines are a treasure trove of information. There are many insights about creating a great user experience on your website

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Google My Business Dashboard Tests New Location Manager Interface

2020/11/20

Looks like Google is testing a new dashboard for the location list view in Google My Business. Claire Carlile shared a screen shot of the new design, which basically adds a pencil icon, photo icon and comment icon, with a new verified icon and a see your profile button

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Google News Publisher Support Isn’t Very Helpful

2020/11/20

There is a nice number of SEOs in our space that focus on Google News and news publisher related SEO.

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Google: Passage Indexing Is A Lifeline For Pages With Diluted Content

2020/11/20

There was an excellent phrase I wanted to pull out from another part of Martin Splitt’s interview on passage indexing. Martin said at the 38:30ish mark that passage indexing is really a lifeline for pages that have good content on them but it is buried or diluted on a big page.

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Microsoft Re-Launches Its Advertising Community & Forum

2020/11/20

Microsoft is launching, again, a community forum for its search ad side of the business. It is called the Microsoft Advertising Community.

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How to Get Backlinks in 2021 [Series Part 2: Prospecting] — Whiteboard Friday

2020/11/20

Posted by BritneyMuller As we head into 2021, the work of

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Daily Search Forum Recap: November 19, 2020

2020/11/19

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…

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Google My Business Review Owner Replies Not Displaying For Some

2020/11/19

I am seeing a number of complaints around Google My Business review replies, the replies owners leave on reviews, not all showing up. I am not sure if the issue is resolved, but based on my tests over the past 12-hours or so, it seems when I leave replies for reviews I see them, plus I see some old replies.

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