Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…

Colan Nielsen reported that Google is now testing showing service “justifications,” which according to him Google defines as the additional labels in the local pack result.

Back in 2018, Google added the ability to allow Google Maps users to follow businesses – hence Google My Business followers.

At SMX Virtual earlier this month, John Mueller of Google graciously accepted to speak at the event and he shared a lot of amazing tips and changes in search in his presentation. But he also shared some outlook ideas looking forward to 2021 in search and SEO

Research shows that images can increase sales. This is why you should add them to your PDF marketing materials. The post 5 Benefits to Using Visual Content in PDF Marketing Materials via @martinibuster appeared first on Search Engine Journal .

Content encompasses nearly everything we read, view, or listen to this pandemic year, and as our CEO Lee Odden said long ago, it’s also part of the reason the need for search began in the first place. We’re especially proud of the content marketing successes our team at TopRank Marketing have achieved during this topsy-turvy 2020, for a wide-range of major B2B clients

Even a pandemic couldn’t slow down developments in the search industry. Here’s our recap of the year’s most important stories and news. Please visit Search Engine Land for the full article.

A couple of weeks ago Google announced it is launching a new ad setting, first on YouTube and then on Google Ads to let users see fewer alcohol ads and gambling ads. You can access this setting now in your Google Ads settings panel.

Google seems to be testing displaying “practice problems” in the search results so that you can study directly in the search results.