With hope for immunity on the horizon, please take our survey to help us understand how this changes your outlook for 2021.

How Google treats company navigational brand searches and the impact they can have on consumer perceptions. Please visit Search Engine Land for the full article.

Here’s everything you need to know about Criteo’s Retail Media platform, what it does for sponsored products, and how to get started The post What Search Marketers Need to Know About Criteo’s Retail Media Platform via @ebkendo appeared first on Search Engine Journal .

This former Google quality analyst explains the difference between Google’s algorithms, manual actions, quality and penalties. Please visit Search Engine Land for the full article

Search marketing has matured in many ways throughout this pandemic year of 2020. At each shift and change along the journey, we’ve done our best to not only cover each twist and turn thoroughly, but to also offer insight and research-based strategy to help savvy B2B marketers meet the challenges this year has placed in front of us. We’re lucky to have a wealth of talented B2B marketing professionals contributing to the TopRank Marketing blog — which will celebrate its 18th year in 2021 — including our CEO Lee Odden, Joshua Nite, Elizabeth Williams, Anne Leuman, Nick Nelson, Debbie Friez, Birdie Zepeda, the author of this post, and Alexis Hall, among others.

Platforms pivoted to accommodate advertising during a crisis and automation continued to be at the heart of paid search changes. Please visit Search Engine Land for the full article

Justin Sanger posted on Twitter that he is now noticing for those customers of his who are in the Google Guaranteed beta, that Google is offering discounts. The example he showed revealed a $101 discount for paying for the year, so instead of $600, the price is $499 per year.

While Microsoft seems to have gone all in on machine learning in Bing, Google has seem not to. Even when we are about to skip over to 2021, John Mueller of Google said on Twitter “there are always so many algorithms in play; some are more suitable for machine learning than others.”

Google’s John Mueller said that he does not believe that rich results would work in Google Search for adult oriented web sites. But if you read the guidelines for rich results, only the critic review and product rich results specifically say adult web sites are not allowed, the rest, there is no mention of it.