Archive for January, 2021

Smaller Google Search Ranking Algorithm Update On January 27th

2021/01/29

There may have been a smaller and unconfirmed Google search ranking algorithm update that touched down around January 26th but mostly felt on January 27th.

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PPC award winners talk strategies for competitive times, industries, and marketplaces

2021/01/29

The Search Engine Land SEM Awards winners discuss strategies for driving charity donations, CRO in competitive industries, and advertising with tight margins on Amazon. Please visit Search Engine Land for the full article.

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Microsoft Advertising Introduces Filter Link Extensions & This Week’s Digital Marketing News [PODCAST]

2021/01/29

The Marketing O’Clock team explores Microsoft Advertising’s newest extension, poke around in Pinterest’s new spin on stories, and so much more! The post Microsoft Advertising Introduces Filter Link Extensions & This Week’s Digital Marketing News [PODCAST] appeared first on Search Engine Journal .

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Search Buzz Video Recap: Google Mobile Search Redesign, Ranking Update, Web Stories Teasers, Google On Links & More

2021/01/29

This week, on January 27th, there was an unconfirmed and somewhat smaller Google search ranking update. Google launched a new redesign for its mobile search results pages…

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Social Media Messaging for Success on Every Platform via @brentcsutoras

2021/01/29

There’s no one-size-fits-all messaging for social media. Each platform demands a different tactic.

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Here’s What Happens When You Change Google Ads Attribution Models via @amyppc

2021/01/29

Be 100% prepared for what changes when you choose a different attribution model in Google Ads, and how switching can affect optimizations and performance. The post Here’s What Happens When You Change Google Ads Attribution Models via @amyppc appeared first on Search Engine Journal .

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B2B Marketing News: Top B2B Video Marketing Challenges, Google Axing Teasers, Changing B2B ABM Objectives, & LinkedIn’s Strong Revenue Growth

2021/01/29

How the Pandemic Has Affected Account-Based Marketing 42 percent of B2B marketers say that the pandemic has changed their account-based marketing (ABM) business objectives, according to recently-released survey data, with 30 percent noting that their ABM budgets fell due to the global health crisis, while 26 percent saw their ABM spending increase. MarketingProfs Despite In-Housing Trend, Clients Continue To Value Agency Relationships Greater alignment with brand priorities brings increased value to agencies, according to newly-released Forrester report data of interest to digital marketers, which also showed that some 75 percent of brand decision makers were satisfied or very satisfied with their agency rosters. MediaPost Social Media Ad and Video Spend Skyrocketed in Q4 2020 The final quarter of 2020 saw a 92.3 percent year-over-year rise in social media advertising spending in North America, according to recently-released report data, with global increases for the period topping 50 percent

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Facebook testing brand safety topic exclusions for advertisers

2021/01/29

“This is the first time the Feed environment would be managed though controls,” says Facebook spokesperson. Please visit Search Engine Land for the full article

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WordPress Response to Rogue Plugin Updates via @martinibuster

2021/01/29

WordPress issued a reminder to plugin publishers to not over-reach their authority and that violators will continue to be flagged The post WordPress Response to Rogue Plugin Updates via @martinibuster appeared first on Search Engine Journal .

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