Archive for February, 2021

Google May Discover URLs In Form Action Attributes & Text Files

2021/02/20

Google’s John Mueller said Google may discover and index URLs it finds in form action attributes, just like it does when it finds URLs in simple text files. Again, these are not normal HTML hyperlinks but URLs listed in files.

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Google May Provide Method To Block Content From Google Discover

2021/02/20

Danny Sullivan from Google said Google is “looking at” providing a mechanism to block pages or subsections of your site from being displayed in Google Discover. This comes off the controversy that there are new manual actions for Discover and Google News but no way to control if you show in Discover

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Google Ads Responsive Search Ads The New Default Ad Type

2021/02/20

Google announced responsive search ads will be the default ad type for Google Search ad campaigns in Google Ads.

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Google Search Central Live Conference Is Next Week

2021/02/20

Google announced the Google Search Central Live Conference. It seems to be taking place on February 23, 2021 between the hours of 7:00PM and 8:35 PM (EST). Google said this event is scheduled for the “timezone to suit parts of the Asia-Pacific region.”

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Daily Search Forum Recap: February 19, 2021

2021/02/20

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…

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Google May Treat Press Releases Different From Other Content via @MattGSouthern

2021/02/19

Google tries to distinguish press releases from other types of content and may treat them differently in search results, says Search Advocate John Mueller. The post Google May Treat Press Releases Different From Other Content via @MattGSouthern appeared first on Search Engine Journal

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Google Maps Spam Efforts Lead To Removal Of 55M Reviews & 3M Business Profiles

2021/02/19

Google wrote about some of the efforts it takes towards preventing and removing “fake and fraudulent contributed content” on Google Maps. The numbers of how much Google has removed from the Google Maps ecosystem is pretty amazing.

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Google Ads Rolls out Lead Form Extensions Directly in the SERPs & This Week’s Digital Marketing News [PODCAST]

2021/02/19

The Marketing O’Clock team checks out Google Ads’ updated lead form extension, gives the lowdown on Google’s passage-based ranking going live, and more! The post Google Ads Rolls out Lead Form Extensions Directly in the SERPs & This Week’s Digital Marketing News [PODCAST] appeared first on Search Engine Journal .

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7 Local Marketing Measurement Best Practices for Times of Crisis via @mjnyman

2021/02/19

Local search changes significantly in times of crisis.

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Search Buzz Video Recap: Google Passage Based Ranking Impact, Google Update, Responsive Search Ads & Google Maps Spam

2021/02/19

I got to say, I am a bit frustrated with the release of Google passage based ranking. I rant on it for a while and clarify a lot of things around it, including how it seemed like a small update and the scroll to text misinformation…

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