Google launched lead form extensions in 2019 as a beta and then expanded it more over the years. Heck, they even beta tested a form of lead forms via Google Ads in 2011.

Employers, landlords and credit providers could keep their ads from showing to people of “unknown gender,” enabling discrimination against nonbinary individuals. Please visit Search Engine Land for the full article

More are seeing dark mode in Google Search, what is hard to see are the search ads or at least see what are organic listings versus paid listings.

Let’s dispel these four PPC myths and their underlying assumptions that cause paid search campaigns to fail and give the channel a bad rap.

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Brands have rich ad targeting options, but where do you start?

Google said this launched in November, so it seems Google is November but is just announcing this now. Please visit Search Engine Land for the full article

Google said this can have a 7% impact on search queries – so this might feel like a big update. Please visit Search Engine Land for the full article.

Hiring a PPC Manager can be challenging. Dig deeper and go beyond tactical knowledge with these interview questions that can help you assess candidates. The post 7 Interview Questions for Hiring the Right PPC Manager via @adamproehl appeared first on Search Engine Journal .

Keys to diversity and inclusion in our industry include mentorship and promotion of Black search marketers Please visit Search Engine Land for the full article.