A new report from Twitter lists 6 trends brands need to be ahead of in order to remain relevant to users in the years ahead. The post Twitter’s Top 6 Trends to Help Brands Stay Ahead via @MattGSouthern appeared first on Search Engine Journal .

Snapchat users are watching more video on mobile devices, and a report from the company claims the change in viewing behavior is here to stay.

Google’s revised mobile-first indexing deadline is coming up in the next several weeks. Google said it is going 100% into mobile-first indexing. Google moved the deadline from September 2020 to March 2021

LinkedIn Pages are getting new features designed to help businesses generate more leads, keep employees engaged, and create more types of content. The post LinkedIn Pages Updated With New Features via @MattGSouthern appeared first on Search Engine Journal .

In the latests episode of the Search Off The Record podcast with Googlers John Mueller, Gary Illyes, Martin Splitt and this week’s special guest Mariya Moeva – they spoke about Google’s SiteKit and then also about the serving index. Gary gave a summary of how Google’s serving index works

Call tracking is no longer just an attribution tool. Learn why its evolution is crucial for optimizing your marketing mix

I’ve been on the edge about if I should report or not report some of the chatter and signals I am seeing around a possible Google search ranking algorithm update. I was seeing some somewhat small signs since the weekend of an update but those signals are picking up a little bit more a few days in

Stay in Facebook’s good graces and keep your ad campaigns on track with these 10 things to work through before launching your next campaign.

The changes are based on Partner feedback around badge criteria and more clarity regarding Program benefits Please visit Search Engine Land for the full article.

Earned media from PR complements paid and organic. These are the “musts” in digital public relations, as well as misconceptions that hinder PR success