Archive for April, 2021

How to Use Website Traffic Analysis for Persona Development via @sejournal, @AdamHeitzman

2021/04/22

Website traffic analysis (particularly Google Analytics) offers companies insight into their customers. Learn how you can build personas with this data. The post How to Use Website Traffic Analysis for Persona Development appeared first on Search Engine Journal .

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Google Launches AdSense Management API Version 2.0

2021/04/22

Google has recently launched a new AdSense Management API. This goes from version version 1.4 all the way jumping to version 2.0 with this update

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Break Free B2B Marketing: Tamara McCleary of Thulium on Visions of the Future and Doing No Harm

2021/04/22

When it comes to B2B influencer marketing, it’s natural to wonder just what an industry influencer actually looks like? Our third season of Break Free B2B Marketing video interviews feature conversations with top B2B influencers, looking closely at the issues that each expert is influential about in their industry. For more than a decade our team at TopRank Marketing has fostered a strong community of leading influencers, developing close relationships with subject matter experts in many industries

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FTC Reviewing How Dark Patterns May Affect Consumers via @sejournal, @martinibuster

2021/04/22

United States trade commission workshop scheduled for April 29, 2021 takes a look at dark patterns in online commerce The post FTC Reviewing How Dark Patterns May Affect Consumers appeared first on Search Engine Journal .

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Turn the beat around: Over half a million new businesses opened in Q1 2021; Thursday’s daily brief

2021/04/22

Plus, Microsoft Advertising announces new products and features Please visit Search Engine Land for the full article.

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Google local car dealership inventory search results

2021/04/22

Google seems to be getting into the local car inventory space with a new search service.

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Google Tests New Local Finder Design & Push To Use Chat Button

2021/04/22

Google is testing some new local features in Search. Specifically, Google is testing a new local finder design and Google is also testing a new method to push users to use the chat button in a business local knowledge panel

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Uncover Powerful Insights with Conductor’s Innovative SEO Chrome Extension & Next Generation Platform via @sejournal, @Conductor

2021/04/22

Empower everyone on your organic marketing team to get more done with the next generation of organic marketing technology, and with the Chrome extension. The post Uncover Powerful Insights with Conductor’s Innovative SEO Chrome Extension & Next Generation Platform appeared first on Search Engine Journal .

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Google Fixed The Soft 404 Bug – I Think…

2021/04/22

A week or so ago, I reported that there was an issue with Google Search labeling real content pages as soft 404s, and thus not ranking those pages in Google Search. This bug directly seemed to have caused traffic issues for these sites

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Daily Search Forum Recap: April 21, 2021

2021/04/22

Here is a recap of what happened in the search forums today…

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