Promotion extensions in Google Ads are specifically designed to promote special sale events, but they’re often overlooked and undervalued by advertisers. The post How to Make The Most Of Google Ads Promotion Extensions appeared first on Search Engine Journal

Earned media, though more difficult to achieve, can drive massive brand benefits. See 4 types of earned media here and who’s doing it right.

It’s time to rethink the role of the PPC keyword based on changes in user search behavior. Please visit Search Engine Land for the full article.

Plus, Google updates Merchant Center product data specifications Please visit Search Engine Land for the full article.

Wix negative attack ads against WordPress met with disapproval in search marketing community The post Wix Negative Ads Against WordPress Generate Backlash appeared first on Search Engine Journal .

WordPress plugin repository offering a pre-release version of Core Web Vitals optimization plugin by Automattic. Final version coming soon The post Jetpack Boost – A Web Vitals WordPress Plugin appeared first on Search Engine Journal

Google has been changing and testing the interface for its sitelinks for as long as I can remember. Well, here is another test, for the Google Ads version of the sitelinks, where Google is displaying them as a vertical list view.

Yahoo Answers has been a staple of the internet for over 15 years, since June 28, 2005. Now, Yahoo is going to close it and not really provide an archive, like when they closed the Yahoo Directory – another piece of internet history.