Archive for April, 2021

Rand Updates Metrics On Zero Click Study; Google, It’s Now Your Turn

2021/04/02

Rand Fishkin posted on Twitter several updated stats and information around his most recent zero-click search study. There are some interesting tidbits in this update but more importantly, I think if Rand can take the industry feedback and work to update the study, Google can take the industry feedback and share some of its data.

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Search News Buzz Video Recap: Google Algorithm Update, Page Experience FAQs, Google News Failures & Less Of A Local Pack

2021/04/02

This past weekend we had yet another unconfirmed update from Google Search, this is while we wait for the core update to be released. Google has updated its FAQs document around the core web vitals and page experience update including..

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Google vs. Microsoft Bing: A Detailed Comparison of Two Search Engines via @wburton27

2021/04/02

Google and Microsoft Bing satisfy the informational needs of millions each day. What do you need to know to optimize for each one?

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7 Lessons From Leading SEO at a Digital Marketing Agency via @Stevenvvessum

2021/04/02

Leading SEO at a digital marketing agency or growing an agency of your own can be risky. These lessons can help you out. The post 7 Lessons From Leading SEO at a Digital Marketing Agency via @Stevenvvessum appeared first on Search Engine Journal

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Google: We Can Recognize & Understand Pagination Through Internal Links

2021/04/02

I am still not over losing rel prev/rel next and Google’s John Mueller was asked about it on a video hangout from yesterday. In short, John said Google is no longer using this and no longer needs to. Google is now “able to recognize common types of pagination setups on our own,” he said.

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Reputation attack sites have plummeted in Google, but can still harm

2021/04/02

Sites like Ripoff Report, Pissed Consumer and Complaints Board are still a danger for businesses and people with a low online presence. Here’s what you can do to decrease the threat. Please visit Search Engine Land for the full article.

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B2B Marketing News: B2B Tech Content Marketing Priorities, Spotify Podcast Audience Tops Apple, & LinkedIn’s New Video Cover Stories

2021/04/02

More B2B Tech Content Marketers Successfully Building Trust, Loyalty 86 percent of B2B technology marketers have said that they rate their content marketing efforts as being successful, while 88 percent attributed that success to providing content that offers value — two of several findings of interest to digital marketers in recently-released report data. MarketingCharts B2B Buyers Prefer Email Over Other Channels, Especially Older Generations, Study Finds Email is the leading overall communication channel among B2B decision makers, preferred by 54 percent of millennials and 60 percent of members of older generations, while 51 percent of millennials said they see digital purchasing channels as fostering more personalized solutions, according to newly-released survey data.

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What’s new in search: zero clicks, algorithm updates and mobile-first indexing; Friday’s daily brief

2021/04/02

Don’t miss the updated information from Google on the core web vitals and page experience update. Please visit Search Engine Land for the full article.

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Google My Business Suspension Email Notifications

2021/04/02

In July 2020 Google told us they would begin to notify businesses when they are suspended from Google My Business. Instead of just being suspended and being labeled as such in Google My Business, Google would send out email notifications. Well, now I am seeing reports of such suspension email notifications

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