Archive for April, 2021

Microsoft Advertising Automotive Ads For Bing

2021/04/02

Microsoft announced a new form of ads on Bing Search under Microsoft Advertising named Automotive Ads. Microsoft said this is currently an “open beta” available to advertisers in the United States (US) and United Kingdom (UK).

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Google New Label For Local Business Reviews Now Live

2021/04/01

Back in December we reported Google was testing a “new” label in the local business reviews for reviews about a month old. Well, that new label seems to be live now in the local reviews for all to see.

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YouTube Rises to Number 1 App by Consumer Spend via @MattGSouthern

2021/04/01

YouTube is currently the number one app in terms of consumer spend, according to a report on worldwide app spend in Q1 2021. The post YouTube Rises to Number 1 App by Consumer Spend via @MattGSouthern appeared first on Search Engine Journal .

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Daily Search Forum Recap: April 1, 2021

2021/04/01

Here is a recap of what happened in the search forums today…

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Facebook Analytics is Shuttering on June 30 via @MattGSouthern

2021/04/01

Facebook Analytics will stop being accessible after June 30, 2021, which gives marketers less than three months to export their data and find other solutions. The post Facebook Analytics is Shuttering on June 30 via @MattGSouthern appeared first on Search Engine Journal

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Google Search More Critical Of E-Commerce Sites That Sell Medical Equipment

2021/04/01

Google’s John Mueller said in the Friday webmaster hangout said that “especially for medical topics, anything that’s a little bit more critical” Google is more selective and critical over.

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The Martech Replacement Survey

2021/04/01

A lot has changed over the last year, but how has that affected the martech stack? Please visit Search Engine Land for the full article.

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Google Knowledge Panels Can Show Competitors As Alternatives

2021/04/01

So you get this fancy knowledge panel for your company name and/or product names and people search you on Google and can see how amazing your business is in this knowledge panel. But then all of a sudden, Google decides to show “alternatives” or competitors right in your knowledge panel.

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How to Solve Legacy Content Issues with a Partial Migration via @kas_tweets

2021/04/01

Supplemental landing pages dilute content signals and cause ranking visibility loss over time. Learn how partial migration may help with SEO issues such as these. The post How to Solve Legacy Content Issues with a Partial Migration via @kas_tweets appeared first on Search Engine Journal .

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PPC Automation, Human Input & Follow Through = Secret Sauce via @john_a_lee

2021/04/01

Automation is a powerful tool, and PPC success comes when we match that power with intent and follow through in our campaign plans. Read on

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