Five years ago, Google organic search results were dominated by large publishers. Does Google now have more diverse results

There is yet another Google search algorithm ranking update that seems to be going on – it touched down yesterday, Saturday May 22nd. The tracking tools are off the charts, all of them, showing changes in the Google Search results that I have not seen before in a long time. This is at the levels of a core update or the old Penguin and Panda updates

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Google at an AMA at I/O this week on the top of web vitals was asked about how the core web vitals impact your rankings in Google Search. In short, Google said that it is not the case where you need to have all three “good” scores to get any ranking boost and also that once you hit good, you don’t need to try to score higher to rank even better.

Earlier this week, several searchers noticed that Google, within Google Maps, was showing the distance from the searcher to the service area business in the local listing. Service area businesses do not have specific distances because they do not list their physical address, so this may have been yet another security concern?

Google Ads announced several new smart bidding features the other day.

Google announced a bunch of Google Ads updates to app based advertising, where you want to push people to your apps.

The big search news this week from Google was around MUM, Multitask Unified Model. Which is different than BERT but similar in that it helps Google better understand language & make it easier to get helpful responses to complex search needs.

Google’s Martin Splitt says the Page Experience update will begin a gradual launch in mid-June with a full rollout expected by August.

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…