Archive for August, 2021

Which Schema Types Are Used Most by Industry [Research] via @sejournal, @MrDannyGoodwin

2021/08/13

Find out which schema types are most prominent across industries including travel, education, home improvement, health care, and finance. The post Which Schema Types Are Used Most by Industry [Research] appeared first on Search Engine Journal

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Google Podcasting Requirements Updated: Show Level Detail Required

2021/08/13

Google has posted a document about upcoming changes to the Google podcasting requirements coming by September 21, 2021. All podcast RSS feeds must now include more details on the show level to be eligible to appear in Google Search and Podcasts recommendations.

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LinkedIn Adds Ratings & Reviews to User Profiles via @sejournal, @MattGSouthern

2021/08/13

An update to LinkedIn profiles will allow users to be rated and reviewed on the skills they offer as service providers. The post LinkedIn Adds Ratings & Reviews to User Profiles appeared first on Search Engine Journal

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How Search Engines Use Machine Learning: 9 Things We Know For Sure via @sejournal, @_kevinrowe

2021/08/13

We know that search engines are using machine learning in these 9 ways. Here’s what it means for SEO and digital marketing. The post How Search Engines Use Machine Learning: 9 Things We Know For Sure appeared first on Search Engine Journal

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Facebook Ads Invests in Privacy Research With Goal of Improving Tracking via @sejournal, @hoffman8

2021/08/13

Facebook is working with academic institutions, global organizations & developers to improve options for privacy-first tracking.

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What Is Largest Contentful Paint: An Easy Explanation via @sejournal, @martinibuster

2021/08/13

Learn about Largest Contentful Paint – what LCP is, how it’s measured, and how to optimize for it to improve your Core Web Vitals score. The post What Is Largest Contentful Paint: An Easy Explanation appeared first on Search Engine Journal

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Search News Buzz Video Recap: Google Ranking Update, Pages Dropping In & Out, Big Publishers Benefit & Author URLs and Rankings

2021/08/13

This past weekend we had yet another unconfirmed update around August 6th. Google may be having an indexing bug for the past month or so where pages are dropping in and out of the index…

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Marketing Productivity: What It Is & How to Measure It via @sejournal, @Kevin_Indig

2021/08/13

Real productivity means moving towards the goals you set. Learn about marketing productivity and actionable steps you can take to improve it

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Can Being Crawled by Googlebot Desktop Cause Indexing Delay? via @sejournal, @martinibuster

2021/08/13

John Mueller was asked if getting crawled by Googlebot Desktop can explain why they’re suffering from delayed indexing The post Can Being Crawled by Googlebot Desktop Cause Indexing Delay? appeared first on Search Engine Journal

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B2B Marketing News: B2B Digital Ad Spend Jumps, Zoom Buys Five9, B2B CMO Trends, Influencer Marketing Spending Up 33%, & Brands Join Discord

2021/08/13

B2B US Digital Ad Spend Forecast for 2021-2023 Digital advertising spending in the U.S. is expected to nearly triple from 2018 levels, to some $14.57 billion by 2023, with $5.09 billion expected to be spend on display adverting in 2021 — a 32.6 percent increase from 2020, according to newly-released forecast data.

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