Learn how to identify metrics for content goals, perform keyword research that drives SEO value and build your content calendar. Please visit Search Engine Land for the full article.

It can be hard to navigate the B2B marketing landscape. Today, guest host Austin Peachey walks you through the stops on the roadmap that his team at Obility uses to create successful B2B SEO strategies.

Does Google think less of your website if you link your site to a “lesser” website? I guess the question is similar to if you hang out with a lower class crowd, do your more upper class friends think less of you? With Google, the answer is no

Plus, HTML success factors for SEO Please visit Search Engine Land for the full article.

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google is still in the process of moving sites to mobile-first indexing..

Google is showing in the local pack for some of the business listings that show their local inventory, if that inventory information was updated today.

Instagram explains how it ranks the content people see when browsing through Reels. This insight may help you with creating more successful clips.

Google is now showing a carousel to help shoppers find lower cost, cheaper and more affordable (I just said the same thing three times) products. Google displays this in an “affordable picks” carousel that matches more on your keyword phrase with “cheap” added on.

Facebook is updating the way that minors can be targeted, testing ad placements, and releasing a new tool for advertisers. Learn more! The post Facebook Ads Announces Updates to Targeting Minors, Instagram Shop Ads, & More appeared first on Search Engine Journal .