Google published case study showing how a simple meta tag can increase clicks from Discover by over 300% The post Google: Increase Discover Traffic with Max Image Preview Tag appeared first on Search Engine Journal .

Google is holding its inaugural Google News Initiative for the North American Community News Summit on August 17th and 18th. Danny Sullivan, the public liaison for Search at Google, will answer selected questions during the Summit and you can submit your questions over here.

Ginny Marvin from Google asked that if you want additional custom column metrics in your Google Ads report, that you let her know on the AdsLiaison account on Twitter.

Here is a recap of what happened in the search forums today…

As Google Trends turns 15, the company looks back on top searches from years ago and offers tips for getting more out of this tool. The post Google Looks Back on 15 Years of Google Trends Data appeared first on Search Engine Journal

Google recently started to support author.url and other author properties that let you communicate to Google which author wrote an article on your site. I asked John Mueller of Google if he is worried if people will fake author details and spam it, to try to possibly boost any rankings they may get from this. John said no, he is not worried right now

Daniel Waisberg and Maya Mamo from the Google Search Console team published a blog post named Google Search Console Insights behind the curtains. This document, according to Daniel Waisberg, has new details on how Google “handles the data was not out there” before.

Human behavior drives classic marketing principles. Here’s how to use this knowledge in Google Ads copywriting for better-performing ads.

It appears that Shorts is gaining popularity fast. Read about the state of YouTube Shorts and some good content creators and examples to check out