PageSpeed Insights updates to Lighthouse 8.4.

Google Ads has announced updates to the way that queries are matched to keywords. Here’s what advertisers need to know! The post Google Updates Keyword Matching Processes for Phrase & Broad Match appeared first on Search Engine Journal .

When Google evaluates how much weight to assign to backlinks it doesn’t consider factors such as referral traffic or whether the link gets clicked on. The post Google: Referral Traffic Doesn’t Increase Link Equity appeared first on Search Engine Journal .

Google announced new advertiser pages that can be accessed under the about this ad button in the Google Ads. This works with the advertiser verification program we have been covering for a while and it is now something Google is able to fully showcase.

Looking for more privacy or an ad free search experience? In this post, we’ll introduce 20 alternative search engines to use beyond Google. The post 20 Great Search Engines You Can Use Instead of Google appeared first on Search Engine Journal .

Google has updated its coronavirus disease (COVID-19) policy to now allow the sale both in paid ads (Google Ads & Shopping) and free listings (on Merchant Center) of at-home COVID-19 test kits. Google said only “test kits that are authorized by the FDA or your local governing body will be allowed.”

Google has updated its coronavirus disease (COVID-19) policy to now allow the sale both in paid ads (Google Ads & Shopping) and free listings (on Merchant Center) of at-home COVID-19 test kits. Google said only “test kits that are authorized by the FDA or your local governing body will be allowed.”

Google Analytics 4 will eventually be our only GA platform option so it’s important to learn how to set it up properly. Here’s how

Google Analytics 4 will eventually be our only GA platform option so it’s important to learn how to set it up properly. Here’s how.

Get that checkmark! Facebook verification gives your presence credibility and generates trust. Learn how to get your Facebook Page or profile verified. The post How to Get Your Facebook Page or Account Verified appeared first on Search Engine Journal