Archive for September, 2021

Google: Changing IP Addresses A Non-Issue But Can Impact Crawl Rates

2021/09/04

Google’s John Mueller said that when you change your sites IP address, maybe because you are moving to a new server, it would be mostly a “non-issue” for ranking and SEO purposes. But it can have a temporary impact on your crawl rate as Google learns how much it can crawl the new server.

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Daily Search Forum Recap: September 3, 2021

2021/09/03

Here is a recap of what happened in the search forums today…

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Google Shows How to Optimize for Beta Discover Follow via @sejournal, @martinibuster

2021/09/03

Get more traffic. Google published how to optimize a site to receive followers from the Discover Follow feature currently in Beta The post Google Shows How to Optimize for Beta Discover Follow appeared first on Search Engine Journal .

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Google: Prerendering With GoogleBot You Don’t Need All Your Site’s Functionality To Work

2021/09/03

Martin Splitt from Google said it is not necessary to have all your site’s functionality operate like it would for a user, when you are prerendering for GoogleBot. He said you don’t have to worry about this for Google Search purposes.

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Bing Content Submission API is Now Open to All via @sejournal, @MattGSouthern

2021/09/03

After thorough beta testing, the Bing Content Submission API is now available to everyone. The tool notifies Bing when changes are made to a website. The post Bing Content Submission API is Now Open to All appeared first on Search Engine Journal

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B2B Marketing News: B2B Digital Ad Spend Soars, Digital Engagement Changes, LinkedIn Scraps Stories, Google Pays Apple $15Bn

2021/09/03

Marketers’ Use of Digital Engagement Tactics A new report from Salesforce shows that 9 in 10 marketing leaders believe that their digital engagement strategy has completely (48%) or somewhat (42%) changed since before the pandemic. Which tactics are they using

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Advertisers React to Google’s Decision to Sunset Expanded Text Ad Creation via @sejournal, @hoffman8

2021/09/03

Advertisers share their reactions to the news that Google Ads will sunset Expanded Text Ad creation & share tips on what to do now! The post Advertisers React to Google’s Decision to Sunset Expanded Text Ad Creation appeared first on Search Engine Journal .

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Search News Buzz Video Recap: Sept 1 Google Search Update, Title Changes, Google Ads RSAs, Search Console Data Lost & More

2021/09/03

This week, I posted the monthly Google webmaster report – catch up there on search topics you may have missed. Google may have done a search ranking algorithm update on September 1st.

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A Guide to Star Ratings on Google and How They Work via @sejournal, @ChandalN

2021/09/03

Consumers tend to trust and buy from brands that have higher star ratings. Here’s what you need to know for organic and local search. The post A Guide to Star Ratings on Google and How They Work appeared first on Search Engine Journal

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Google’s Top 5 SEO Tools via @sejournal, @martinibuster

2021/09/03

Exceed search performance goals with these 5 Google tools that help publishers diagnose problems and improve rankings. The post Google’s Top 5 SEO Tools appeared first on Search Engine Journal .

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