Microsoft launched 32 new business attributes you can add to your search ads on Bing. These attributes are called Marketing with Purpose Business Attributes and are in the categories of inclusion, environmental, community/social responsibility and accessibility.

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Ads changed its keyword matching again..

There is a ton to pack into Google Ads announcement that they named “matching the most relevant keyword to every search.” There is a change to both phrase and broad match keywords when they match are handled, what happens when they are not identical and how Google uses BERT to better match keywords to queries.

Google advises that it’s not always necessary to add extra content to product category pages if the product names describe what’s on the page. The post Google: Extra Content Not Always Needed For Category Pages appeared first on Search Engine Journal .

Are you using transition words and phrases in your writing to improve readability and SEO content quality? Here’s how to do so

E-A-T is an important part of the Search Quality Raters Guidelines. Learn more about it and its importance to SEO here

This weekend we had yet another Google search ranking algorithm update that went unconfirmed. Google Search Console had some major bugs and stability issues but it all caught up now

Learn about the query completion patent that helps Google predict the best autocomplete answers for a user’s search query. The post How Autocomplete Works: The Patent Behind Google’s Query Completions appeared first on Search Engine Journal .

What New Approaches Are B2B Execs Taking with Their Nurture Programs?